Marketing Monash

University Marketing works in close consultation with the Monash community and external organisations to provide strategies and advice on all marketing matters University-wide. We work towards achieving a focused look and feel across the University's communications materials in order to strengthen Monash's reputation and identity.

Contacts

Assistance for Monash staff

As a central liaison point, we can help Monash staff with:

Marketing and communications plans and strategies

• Market analysis and preparing marketing plans
• Developing communications strategies and key messages
• Identifying appropriate sponsorship programs
• Creating and updating websites and advice on using the Monash web templates
• Advice on marketing and public relations tools/resources

Brand Guidelines

• Using the Monash logo correctly
• Determining the appropriateness of creating new logos, taglines and using acronyms
• Advice on preparing communications materials e.g. advertising, invitations, brochures, publications, signage etc

University-wide campaigns and activities

• Sharing the latest University-wide marketing campaigns, initiatives and key learnings (such as Off-campus Learning, Change of Preference, Postgraduate Information Expo, Orientation Week and Open Day campaigns as well as the University-wide marketing initiatives)