Mission, goals and operation

Mission

To capture and disseminate high quality images that help promote the University's achievements and vision.

Goals

• To capture high quality images that support and illustrate the differentiation and achievements of Monash
• To maintain and develop a library of high quality images available at no cost for use across the University, supporting marketing of the university across all mediums
• To encourage use of these high quality images across all mediums

Operation

1. The unit encourages requests from staff across the University for photographs, but must give priority to photographs which will be of widespread use through the image library.
2. The unit will maintain and seek to continue to build an extensive library of images to assist in marketing Monash.
3. The unit will try to fulfill all requests for photography. If staff wish to have exclusive use of pictures, or request pictures which are not of general use in the photo library, then an endorsed list of regular freelancers will be supplied. This is in recognition of the fact that the team has limited resources and requires a full-time staff commitment to fulfill the University's need for images.
4. The unit will liaise with photographic users across the university to identify needs for photographs and to advise on photographic style and quality.