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LOCATE Classification Scheme

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Marketing  (Activity Descriptor)
The activity of making university clients and potential clients aware of the university's products through promotional activities. Includes liaison with the media and maintaining the university's brand.

Broader Terms

EXTERNAL RELATIONS

Narrower Terms

Advertising
Appreciation (Letter)
Complaints
Condolences
Corporate Identity
Enquiries and opinions
Feedback
Media Liaison
Merchandise (Monash)
Promotion
Sponsorship
Student Recruitment
Visits

Related Terms

Business Development

Non-preferred Terms

Public Affairs